What's a Focus Group?

A focus group is a round-table discussion on products and services that you use. The discussions are led by market research professionals and usually last between 1-2 hours. While focus groups are common types of research studies, we also do in-home interviews, shop-along interviews, phone interviews, and online research.
 

When you’re done, you will receive an incentive for your contribution!

Arkade works in conjunction with Beta Hat to conduct research studies across the US. 

What are my responsibilities as a participant?

Arkade/Beta Hat and its clients rely on integrity of particiapnts to conduct accurate and meaningful research.  We ask that you:

• Be truthful in answering questions about yourself and your habits.

• Arrive for your appointment on time and ready to participate in the discussion.

• Notify us if you must cancel with as much advance notice as possible.

• Enjoy it. Focus Groups are fun!

How do I sign up for focus groups and other research studies?

Registering will add you to Arkade’s participant community, giving you access to various study opportunities. During the sign-up process, we will ask for contact information, demographic questions, and details about your gaming habits. This will be used to identify those who may qualify for a particular project. Additional screening will be needed to confirm qualification. Click here to register now.

Once I have registered, what happens?

Based on the details provided in your profile, you will receive study opportunity information via email, phone, or a combination of the two. During our initial outreach we will establish if you are available and interested in a particular study and a good candidate for the research.
 

If you qualify for a study, you will receive an email confirmation outlining the details such as location, what you will receive as an incentive, and any other details necessary to ensure you’re ready and prepared for your participation.
 

Once you’ve completed your participation, you will receive your incentive. Your voluntary participation in market research with Arkade constitutes an independent contractor relationship, not an employment relationship.

Why is my information being asked for multiple times?

We recognize things change and it’s important that we collect the most up to date information from each participant for each project. For this reason, you may be presented with questions you’ve answered previously. We thank you for your effort and patience with this process!

Why am I not qualifying for studies?

Our clients provide us with the specifications to ensure we get the right people for the project. You may not qualify for every study and that’s okay! This is no reflection on you, nor does it compromise your status in our system. It’s important to us that our participants engage in research topics that make sense for them and fit our clients’ needs!

Is my information secure?

YES! Arkade adheres to the Insights Association Code of Standards and Ethics for Market Research and Data Analytics. That means your information is kept completely confidential. We do not sell or give your information to any third party. See our privacy policy here.

How do I unsubscribe?

If you would like to unsubscribe from our database and no longer want to receive any calls or emails about focus groups, please send an email to unsubscribe@arkaderesearch.com with the subject line "UNSUBSCRIBE".